Browser Push Notifications Powered by CalReply

Mobile usage continues to be ingrained in the daily lives of consumers, and companies have raced to market on mobile and social media.  Yet, with 42% of internet usage still conducted on a desktop or laptop computer, web browsers are a focal point in targeting the multi-channel individual. CalReply’s Browser Notifications feature is the optimal solution to connect with website visitors in real-time to boost engagement and site traffic. 

FOX, one of the largest television networks, partnered with CalReply to bring viewers calendar reminders and browser notifications to optimize the tune-in experience.  After finding success on the individual show level, FOX implemented browser push notifications dedicated to all the best events and content across the network.  These notifications provide a channel for FOX to stay connected with viewers. 

When visitors land on FOX.com, they are greeted with a pop-up invitation to activate push notifications. Once access is granted, they can immediately begin receiving notifications, regardless of the website opened on the browser. Up-to-date release information is generated that redirects the subscriber to germane FOX articles. 

CalReply’s browser push notifications allow companies to provide timely and targeted content that re-engage consumers.  Consequently, companies can rest assured that important notifications are delivered and subscribers are directed to relevant site content instead of relying on traditional site-traffic alone.  Browser notifications expand the ability to reach and connect with users on an ubiquitous device that still accounts for almost half of internet usage.

Today’s consumers are inundated with data overload across several different devices but web browsers have remained a significant communication vehicle.  Leveraging browser notifications establishes long-term relationships with anonymous site visitors, and through targeted messaging re-engages users while providing subscriber relevant page views. 

MSG Networks On-Air Promotions

Major league sports in New York have a long and rich history.  Throughout the years, names, mascots and logos may have changed, but one thing has remained consistent: MSG Network’s comprehensive coverage of each and every action packed face-off. Generations of dedicated New York fans have relied on MSG Networks to tune-in and watch all of their favorite teams.  

MSG Networks has turned to CalReply to make it easier for fans to tune-in and never miss a game by integrating CalReply into on-air promotions across their various New York franchises.

In a short promotion, MSG Networks invites fans to sync their personal devices to every league game via CalReply. Here is an example:

MSG Networks drive fans to a multi-team calendar page using the link on.msgnetworks.com.

Additionally, by adding “/teamname” to the end of the url, users can be directed straight to team calendar pages, for example on.msgnetworks.com/devils.

MSG.png

With the use of on-air promotions, MSG Networks doubled their subscribers in just the past three months and the numbers are continuing to grow at a steady rate. 

Additionally, not only will subscribers have access to events and receive reminders for all regular season league games but as schedules update, CalReply will automatically sync schedule updates, play-offs and future seasons as well.  

Another feature of CalReply is Channel Identification which ensures that fans know where and when to tune-in. On top of broadcasting ten professional franchises with coinciding games played across multiple MSG channels, there are seemingly endless combinations of providers and locations that lead to multiple positions on the cable dial. Users simply enter their zip code and TV provider at the time of subscription and each event will include channel information. 

CalReply offers sports broadcasters and television networks alike a unique opportunity to drive user engagement, season after season through dynamic calendar access. With real-time reminders, fans never have to worry about schedules, leaving them to do what they do best, enjoy the game.

iOS 10 Makes the Calendar the #1 Spot on Mobile

With the release of iOS 10, Apple has made huge improvements to the UX of the Calendar experience.

In iOS 10, Apple has revamped the home screen and notifications. Now, the next event in your calendar is the first item on the list of home screen widgets. Even above iMessage and Mail! Calendar events are now guaranteed to be seen whenever anyone unlocks their phone - increasing your share of voice across mobile by ensuring your upcoming events are front of mind.

 

iOS 10 home screen

The next event in your calendar is surfaced on the new iOS 10 home screen enabling you to use CalReply to push your events to the top spot on mobile which is viewed every time a user unlocks their phone. 

 
 

 

Deep Linking into Calendar Events

Previous versions of iOS it would simply open up the calendar app however now iOS 10 now links users directly into the calendar event view. By deep linking directly into the event view, users are presented with useful calendar information such as event details and links where they can take action and engage further. Calendar event content can be modified directly from the CalReply dashboard enabling you to dynamically and remotely publish and update events into the calendar. 

 
 

 

Notify > Tap > App

There is no better user experience than receiving a reminder for an event, and then watching the event in a single tap. The iOS 10 calendar experience allows just that. If you're app supports deep linking, you can now link directly into a video stream from a calendar reminder.  

We are very excited about the latest updates to the calendar experience in iOS 10. With CalReply, you can now push your event reminders to the #1 spot on mobile.

Drive Subscribers with Visual Timed Lightbox Pop-ups

The schedule or fixtures page of a sports team, league or broadcaster is usually one of the most visited pages on their website.

When the 2016-2017 NBA schedule was announced this week, the Cleveland Cavaliers configured a light box to appear over their website that linked directly to their CalReply calendar page where fans could download the season calendar instantly. 

Light boxes are powerful engagement tools that allow for a 100% share of voice environment which enables fans to be presented with messaging that is relevant to the schedule they are visiting. Here is an example of the light box that the Cavs are using:

Here's an example of the Premier Boxing fight alerts light box:

Setting up timed light boxes

As you would have seen on this page, a light box appeared 5 seconds after it loaded which prompted you to add the Cavs schedule to your calendar. The call-to-action was a static image that was linked to their CalReply page.

In order to trigger a light box on this page, we used a tool called OptinMonster which allows you to set up engagement components such as light boxes, then customize them to launch based on specific rule sets such as the URL of the page. Multiple campaigns can be set up with different creative and different targeting rules.

Here are two example light box creatives that can be set up to trigger on two different schedule pages:

Pop-ups drive 1375% more subscribers

Opt-in's that are triggered as a pop-up window drive 1375% more subscribers than sidebar and or header/footer opt-in calls to action. After 8 months of testing, we have found that light box's have driven over 27,000 additional subscribers for one particular client versus a sidebar form which had a subscription rate of .4% versus the light box which converted at 5.5%.

TRACKING SUBSCRIBERS

When linking to calendar pages from a light box, make sure to append a utm_source tag to your calendar page URL so that you can attribute subscribers directly to your light box, or to a specific light box creative if you are running multiple versions. You can read more about how to track your calendar subscribers using UTM parameters here.

Light boxes are a powerful and easy way to turn existing website traffic into calendar subscribers.

ITV Integrates CalReply into their TV Ads

Since the beginning of television, TV networks have relied on their ability to drive viewership by promoting shows to their own audiences during advertising breaks. Every ad break generally has a promotion for other content on the network with messaging to tune-in and watch at a specific date and time, for example "Watch X-Factor, 9pm on Sunday".

In July, ITV took their CalReply activation to new heights with the launch of ITV.COM/REMINDME.

ITV Remind Me is a call-to-action and short URL that is incorporated on the end-cap of promotions for upcoming ITV shows, and is accompanied by a voice over which allows audiences to add any ITV show to their mobile calendar.

Here are some examples of an ITV on-air promotions that incorporate the ITV.COM/REMINDME URL's on their end caps:

X-Factor

DCI Bank

Cold Feet

When viewers visit ITV.COM/REMINDME they are presented with a list of upcoming and existing shows on TV which they can add to their mobile calendar instantly:

Once a viewer has subscribed to a calendar, they will receive reminders 15 minutes before each episode airs with a link to stream the episode on their mobile device via ITV Hub. 

Since incorporating CalReply into their on-air promotion spots, ITV have grown their subscriber base by more than 400%, quickly becoming one of the highest growth accounts on the platform. In addition to this, each calendar subscriber is subscribing to an average of 2.40 shows per engagement. 

Television networks and sports broadcasters looking to drive audience engagement are increasingly turning to CalReply to supplement their marketing mix. CalReply provides for a powerful and mobile real-time reminder mechanic offering a convenient way of never forgetting when their favourite shows are set to air. 

CalReply Powers Rio 2016 Olympic Calendars for Network Seven in Australia

With the Rio 2016 Olympic Games set to begin on August 5th, Seven has partnered with CalReply to deliver a ground-breaking CalReply solution where all audiences can synchronize their digital calendars to the Australian Olympic schedule and receive reminders in their native calendars minutes before important live Rio events begin.

Given the time-zone differences between Australia and Brazil, staying on top of all the Olympic Games schedule is a challenge. By syncing to the “Olympics on 7” calendar, users will have key events added directly into their mobile and desktop calendars so they can be reminded when events air on live television.  With prime time events taking place across mornings Australian time, CalReply calendar reminders will play an essential part in driving audiences to view key events.

The calendar events have been curated by Seven’s Olympic editorial team to ensure Australian fans receive notifications for the events that matter, including: 

  • Opening and closing ceremonies
  • Australian Gold Medal and Gold Medal hopeful events
  • Australian team events such as Hockey, Rugby, Basketball, Rowing and Swimming and Cycling
  • Popular events such as major Track and Field events, Men’s and Women’s Basketball, 100m Sprint, Cycling and more 

To subscribe to the Olympics on 7 calendar, visit https://www.seven.com.au/rioreminders and click “Add to My Calendar”, or watch this short clip to see how it works:

Each calendar event reminder contains a short synopsis of the event, world record and Olympic record statistics. Calendars will automatically be updated if last minute schedule changes occur.

In addition to the calendar offering, for the first time ever, Seven will be streaming all free-to-air events via the New Olympics on 7 app and via www.seven.com.au/olympics.  Each calendar reminder will contain a link to stream the event live from their mobile device or desktop computer. 

“The CalReply platform is a breakthrough for sporting events such as the Rio 2016 Olympic Games. With over 3,000 hours of live programming and 190 countries participating, having key Australian events in their calendars is extremely convenient, and better yet, being able to stream the events in a single click from within your calendar, on any mobile device is the ultimate user experience for anysports fan” said Brad Lindenberg, CEO of CalReply.

Clive Dickens, Seven’s Chief Digital Officer, said: “Our Olympics on 7 strategy aims to ensure all our Rio live coverage is truly unmissable by turning every connected screen into a Television. Our new partnership with CalReply is a significant digital development for us and we are delighted to be working with them.”

Commenting, Kurt Burnette, Seven’s Event Director, Olympic Games and Commonwealth Games, and Chief Revenue Officer, said:  “Our vision is for these to be the truly unmissable Olympic Games. The calendar alert is a simple and effective tool to help consumers never miss their favourite event no matter where they are . Our partnership with CalReply allows for the delivery of a simple real-time reminder to watch Olympic events wherever you are: Australians are the winners.”

Mediaset España Integrates CalReply with their Facebook Messenger Bot

Mediaset Spain is the largest television network in Spain with a collection of channels reaching viewers with a variety of interests, from sports to children’s shows and more. Futbol Mediaset, their football channel, has partnered with CalReply to promote the Euro 2016 schedule.

Futbol Mediaset used a combination of television, Twitter, Facebook and website integrations to promote their calendar during Euro 2016, however, we wanted to highlight their use of the Facebook Messenger Bot as a new and innovative way to drive subscriber growth.

Facebook Messenger Bot Integration

Mediaset extended their existing Facebook Messenger Bot to include a new keyword that would reply with a link to their Euro 2016 CalReply calendar page. When users send a message containing the word “Calendario” (Calendar), the Bot was configured to automatically reply with a calendar URL, allowing them to sync their mobile calendar to the Euro 2016 schedule in 2 clicks.

Video Demonstration  

Mediaset created a short video which they posted on Facebook that demonstrates to their followers how to request the calendar from the Facebook messenger bot. The Facebook bot proved to be twice as effective as other reply-based strategies. Watch the video below to see how it works:

 
 

Easily accessible by users

In order to sync to calendar, users send a Facebook message to Futbol Mediaset’s messenger account with the word “calendario”. Instantly, the user receives a reply containing the calendar URL where they can click “Add to Calendar” and the games will appear in their calendar for the remainder of the Euro 2016. All in a matter of seconds!

Many brands and companies have very large audiences that are loyal to Facebook, so using a messenger bot mechanic can provide you with an innovative and accessible way for fans to request a calendar sync. If you’re new to Facebook Messenger Bots, you can read about the API they have available here