Hero Indian Super League is India’s unrivalled football championship kicked off on 12th October 2014. It is co-promoted by IMG-Reliance , Star India and supported by All India Football Federation (AIFF). India’s leading industrialists and celebrities from sports as well as the Indian film industry have invested in owning the Indian Super League’s eight franchises. These are based out of Chennai, Delhi, Goa, Guwahati, Kochi, Kolkata, Mumbai and Pune.

With an India wide audience, fans across the country will be on the edge of their seats as they watch the first ever Indian soccer league unfold.

By enabling fans to add match schedules to their mobile calendars, fans are alerted when and where to tune-in to watch games on television or via the live internet broadcast ensuring that they don't miss a moment of the ISL excitement.

The ISL integrated CalReply across three key touch points including television, social and web.  

Here's an example of an on-air promotion during a game. Viewers are prompted to send a Tweet to add the schedule to their calendar:

To add reminders to their phones, fans can subscribe to the calendar by following the prompts during the live broadcast by Tweeting @IndSuperLeague #ISLCal. They are then directed to a CalReply powered ISL Calendar Page where they can choose to add all games or games for a specific team by using the drop-down menu:

 
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Try if for yourself

  1. Open Twitter
  2. Tweet @IndSuperLeague #ISLCal

  3. Swipe down to refresh your notifications 
  4. Click the link in the reply
  5. Click 'Add to calendar'
 

Website Buttons

The ISL fixtures page provides the daily schedule for the league. By embedding "add to calendar" buttons to the fixtures page, fans are able to load the schedules of their favorite teams into their calendar in two clicks.

Add to calendar embed buttons on the fixtures page

PROMOTION VIA SOCIAL MEDIA

The Indian Super League is using their Twitter account and Facebook Page to promote calls-to-action to build subscribers by shouting out to followers as you can see here: