The 2014-2015 season is the first time that the NHL is being broadcasted on Sportsnet after signing a 12 year, $5.2bn deal for the Canadian NHL rights. 

The NHL broadcast schedule is a lengthly and busy schedule with many games running side by side each day across the 30 teams that make up the league. In Canada NHL games are aired on up to 6 different channels each night making it difficult for fans to know which channel to find their teams on.

Using CalReply, NHL fans in Canada can add game reminders to their mobile calendars with each reminder containing the channel details of each game.

 
 

Twitter Canada partnered with Sportsnet to promote their CalReply calendar via @TwitterCanada and via an in-app promotion.

User Prompt

A special in-app promotion was activated and anyone following accounts related to the NHL received a notification in the top third of the app promoting the Sportsnet calendar. The prompt was configured with a button that would send a Tweet containing @Sportsnet #Schedule and when clicked, CalReply would respond instantly with a calendar. Sportsnet received thousands of subscribers just hours into their campaign. 

 
 

Promoted Tweet

 
 

Try if for yourself

  1. Open Twitter
  2. Tweet @SPORTSNET #SCHEDULE 

  3. Swipe down to refresh your notifications 

  4. Click the link in the reply

  5. Click 'Add to calendar'