CalReply powers 2014 FIFA World Cup calendars worldwide

The FIFA World Cup is fast approaching and for those who are not lucky enough to be watching the games live in stadium, the next best thing is to catch the game on T.V. with some friends whilst sipping a tasty beverage. The World Cup is adored and watched by billions around the planet and will likely be watched by those living in a variety of different timezones. With 64 games making up the event, trying to remember what is on when, and which channel the game is on, poses it's challenges. If your time difference calculations are not Stephen Hawking'esque in their accuracy then you may not be watching the World Cup at all. 

CalReply has addressed the issues and presented a solution for all football fans out there. Using CalReply, fans across the world can add the schedule of all the games or just those of a specific team to their calendar and with a friendly reminder just before the game, can be assured that missing a game will only be a matter of choice rather than memory.

Spain, Brazil, Australia and the United Kingdom are all using CalReply and more are on their way. It all starts with a Tweet or the click of a link. 


Australia

In Australia the FIFA World Cup is being broadcasted by SBS and CalReply is working with them to drive tune-in across Australia. SBS has used television commercials and social media as their preferred medium to communicate CalReply to their audience.

Promotion on Television

 
 

Promotion on Social Media

Pinned Tweet

Pinned Facebook Post

The User Experience

Try Now! 

  1. Open Twitter
  2. Tweet '@SBSTV WORLDCUP'

  3. Swipe down to refresh your notifications 
  4. Click the link in the reply
  5. Click 'Add to calendar'
sbs-logo.png
 
 

Example Tweet

 

Spain

In Spain the FIFA World Cup is broadcasted by Mediaset and CalReply is working with them to drive tune-in across Spain. Mediaset has used social media as their preferred medium to communicate CalReply to their audience.

Promotion on Television

 
 

Promotion on Social Media

Pinned Tweet

Pinned Facebook Post

User Experience

Try Now!

  1. Open Twitter
  2. Tweet '@FutbolMediaset CALENDARIO'

  3. Swipe down to refresh your notifications 
  4. Click the link in the reply
  5. Click 'Add to calendar'
 

 

Example Tweet

 

United Kingdom

In the UK, FIFA World Cup games are being broadcasted by ITV and CalReply is working with them to drive tune-in across the country. ITV have has used television commercials and social media as their preferred medium to communicate CalReply to their audience.

Promotion on Television

Promotion on Social Media

Twitter

User Experience

Try Now!

  1. Open Twitter
  2. Tweet '@ITVME WC'

  3. Swipe down to refresh your notifications 
  4. Click the link in the reply
  5. Click 'Add to calendar'
New ITV logo.jpeg

 

Brazil

In Brazil, the home of the FIFA World Cup, games are being broadcasted by SporTV and CalReply is working with them to drive tune-in across Brazil. SporTV has used television commercials and social media as their preferred medium to communicate CalReply to their audience.

Promotion on Television

 
 

In-game promotion

SporTV-TV.jpg

Promotion on Social Media

Pinned Tweet

Celebrity Tweet

User experience

Try Now!

  1. Open Twitter
  2. Tweet '@SporTV COPA'

  3. Swipe down to refresh your notifications 
  4. Click the link in the reply
  5. Click 'Add to calendar'
 

Example Tweet