Don’t Rely on Email Marketing alone to communicate with Consumers, remind them in real-time with dynamic calendar events

With Holiday season right around the corner, consumers are on the hunt for promotions and deals that will ramp up their holiday shopping. This is the ideal time for multi-channel retailers to let customers know about what deals they have to offer, and CalReply’s technology is a powerful way to communicate with customers, directly through their mobile calendar.

Traditionally, QSR’s and retailers have relied heavily on email marketing to inform consumers about their latest sales and promotions. Consumers are used to being bombarded with numerous emails every day, which usually go straight to their “Spam” or “Promotions” folder without ever being opened. Most consumers are numb to email marketing and industry statistics show that open rates are generally no more than 2- 3%, rendering the large majority of these emails ineffective.

This is why retailers need to start thinking outside of the box and communicate with consumers through new and innovative marketing channels. What better way to inform consumers of a deal than by sending them a real-time calendar reminder, with all of details and link to purchase right in the event.

 Easy, effective, convenient. It doesn’t get better than that.

CalReply is a QSR and Retail Solution

Here are some of the major advantages of using promotional calendars:

  • Create a dynamic connection to your audience through calendars
  • Remotely add and publish events via the CalReply dashboard
  • Remind fans in real-time of upcoming deals and specials
  • Deep link directly to an in-app experience, exclusive content, store location, coupon codes etc.
  • Light weight user experience in uncluttered environment
  • Messaging opportunities are endless
  • Analytics and data on every subscriber

How to Use Promotional Calendars

Promotional calendars can be used to remind consumers of habitual sales or one-time and "limited time only" sales. For example, Baskin Robbins has an ongoing promotion which is $1.31 for every scoop on the 31st of every other month. Baskin Robbins is offering their consumers the ability to add the events to their calendar, so they get a reminder on the morning of the 31st to take advantage of the deal. The Event Notes include a link to the store locater so consumers can open the event to find their nearest location.

Baskin Robbins is promoting the calendar by placing a “Mark your Calendar” button on their website and by posting consistently on their Twitter and Facebook pages, encouraging fans to add the promotion to their calendar. See some examples below:

"Mark My Calendar" Button on Baskin Robbins website.

Celebrate with single scoops for $1.31 on the 31st.

Posted by Baskin-Robbins on Friday, March 27, 2015

The Baskin Robbins calendar has been incredibly popular and, every month, thousands of consumers add the deal to their calendar. Consumers also frequently share the deal with their friends and family by posting it on their social media profiles. See some consumer Tweets below:

It’s clear that consumers love calendar reminders and want to add promotional events to their calendar.  So why not capitalize on this innovative new marketing channel and offer this tool to your consumers? They will thank you for it.