Twitter cards allow you to take your Tweets beyond basic text and engage your followers by attaching rich photos, videos and media experiences to Tweets that drive traffic to your calendar page.
Twitter website cards are an ideal way to promote your show or sport calendars, as you can include an image and a clear call-to-action button in the Tweet itself, as per the subscribe button in the example below.
Twitter cards are incredibly effective at driving click throughs, and are at least 43% more effective than regular Tweets. There is no better way to turn your Twitter followers into calendar subscribers!
Benefits of Twitter Cards
Allows consumers to easily discover your content and go to your calendar pages in one click
Consumers can click anywhere on the Tweet, including the image or Subscribe button to go to your calendar pages. With a regular Tweet they must click directly on the link.
Gives you the ability to drive a higher volume of URL clicks since users are able to preview an image, related context and a clear call to action in their timeline before tapping.
Drive qualified traffic from the right audience at precisely the right time.
To Create a Website Card:
1. Log in to the Cards Manager section of your Twitter Ads account (ads.twitter.com)
2. From the Creatives menu choose Cards
3. Select Website
4. Choose Create Website Card
5. Enter your calendar URL as the website URL
6. Use the URL that is generated for this card in your Tweet or Promoted Tweets
To learn more about using Twitter cards, click here.