Measure the success of your promotion strategies and paid campaigns, right in the CalReply Dashboard

One crucial aspect of measuring your success with CalReply is being able to track how your promotion strategies and paid campaigns are performing. By keeping a close eye on your metrics, you can determine which strategies are the most powerful and cost effective, and dedicate energy and resources accordingly.

The best way to track performance is to append UTM parameters to all of your calendar URLs, as it will enable you to attribute the number of subscribers by source. Once the URL has been appended, you will see the source appear in the “Top 10 Sources” section of the CalReply Analytics page.

What are UTM Parameters?

A UTM code is a simple code that you can attach to a custom URL in order to track a source, medium, and campaign name. This enables our analytics dashboard to tell you where subscribers came from as well as what campaign directed them to your CalReply calendar.

To add tracking, just append this snippet of code to the end of all of your calendar URLs, listing the source you want to track:

?utm_source=source_name

An appended URL should look like this:

on.fox.com/scream-queens?utm_source=source_name

Adding the snippets of code after the question mark doesn't affect anything on the page -- it just lets our system know that someone arrived through a certain source or overall marketing channel as part of a certain campaign.

Paid Media

If you are running paid ads, it is imperative to append your URLs so you can keep track of which campaigns are getting you the most bang for your buck. Here is an example of how appended URLs would look:

Flipboard Banner Ad: on.nflnetwork.com/preseason?utm_source=flipboard_banner_ad1

Paid Google Search: on.nflnetwork.com/preseason?utm_source=Google_Search

NFL Network Flipboard Banner running on Fox News website

Digital Integrations

All digital, mobile and in-app integrations should be appended by source so you can keep track of how many subscribers are coming from your digital and mobile properties. It is important to differentiate between desktop and mobile/in-app buttons so you can tell where the majority of your traffic is coming from.

Here is an example of what these appended URLs could look like:

Desktop Button: on.fox.com/scream-queens?utm_source=desktop_button

Mobile Button: on.fox.com/scream-queens?utm_source=mobile_button

In-App Button: on.fox.com/scream-queens?utm_source=InApp_button

Social Media

Append your social media links so you can tell how many subscribers are coming from Twitter and Facebook posts. You should also keep track of users that are coming from other sources on social media like a profile bio link, auto-reply tweet etc. For example:

Twitter Profile Bio: on.fox.com/empire?utm_source=Twitter_Profile

Twitter Auto-Reply: on.fox.com/empire?utm_source=Twitter_Reply

Facebook Post: on.fox.com/empire?utm_source=Facebook_Post

Twitter profile Bio link on FOX Empire Twitter page

Using these tracking tools will allow you to measure your performance in a real and tangible way, ensuring that you are getting the most out of your CalReply account.