Win with CalReply + Email Marketing
Email marketing is a highly effective and low cost way of communicating to your audience and has a higher ROI than social media and other forms of digital engagement.
While email is an effective tool for inbox engagement, it falls short when marketers are required to notify users in real-time based on a specific schedule.
For example if you wanted to remind your audience to watch an event at 8pm on Sunday night on television, sending them an email at 7:50pm would be relatively ineffective as there are no guarantees that everyone will open and read the email before the 8pm airing.
Sending an email before every episode would be considered spam and unsubscribe rates would skyrocket, therefore driving audiences to engage on a certain date, in real-time requires a real-time notification mechanic, which is where calendar reminders come in.
CalReply + Email Marketing = Success
Successful CalReply customers are using email marketing in combination with CalReply to grow their calendar subscribers, ensuring fans are notified minutes before their content begins, directly through their native smartphone calendars.
Here are two examples of email promotions sent by the NFL, driving fans to calendar pages where they can sync their mobile calendar with the favorite teams game schedule, or add NFL GameDay Morning to their calendar:
Highly leveraged marketing tool, high Return on Investment
The examples above are simple, yet powerful as they drive all click-throughs to a CalReply calendar page. When a fan signs up to receive reminders, they don't just receive a calendar reminder for the next game or episode, they receive reminders throughout the entire season. This is a highly leveraged marketing strategy since a single 'Add-to-calendar' engagement ensures that fans receive reminders for all 16 games, or every episode of GameDay Morning.
By combining email marketing with calendar marketing, you can drive real-time audience activity without spamming the users and flooding their inbox. You can also remotely add new events into fan calendars via the CalReply dashboard.
Email to calendar conversion rates
Across a large cohort of clients, email marketing tends to be the highest converting channel for calendar promotion with over 35% of e-mail click throughs resulting in a calendar subscribe taking place. Given that a single subscribe results in multiple real-time event reminders, converting email audiences into calendar subscribers is a powerful strategy.
Unsubscribe rates, 6x lower than email
Inside every calendar reminder is an unsubscribe link that users can click to remove all future reminders from their calendar. In reality, it rarely gets clicked. The unsubscribe rates of calendar reminders are under 0.5%. With the industry average for email being around 3%, unsubscribe rates for calendar reminders are 6 x lower.
By combining email marketing with CalReply, you can convert 35% of your email opens into calendar subscribers for every event during the season. Calendar reminders allow you to notify your audience in real-time, more frequently than you would via email, with a lower unsubscribe rate than email... Now that is a winning formula!