Use CalReply's New Detailed Analytics Dashboard to Track the Performance of your Calendars
CalReply is excited to introduce a new analytics feature in the client dashboard that provides a detailed and comprehensive overview of your calendar metrics. Keeping track of how your calendars are performing is imperative to your success with CalReply, and the new analytics dashboard makes it easier than ever to view and understand your metrics.
At first glance, the dashboard provides a broad overview of your subscriber numbers, allowing you to view your overall numbers by day, week, month, or for a custom time period. If you want to take a closer look, the dashboard breaks these numbers down at a more granular level, allowing you to filter by calendar, utm source, device used to subscribe, zip code and cable provider. All of this data can easily be exported with our new “Export to CSV” feature, so subscriber data like email addresses, cable provider and zip codes are always at your fingertips in the CalReply dashboard.
It’s never been easier to access your CalReply data, anytime, anywhere.
How to View your Analytics
To access the Analytics page, login to your client dashboard and go to the the Analytics tab from the header at the top. You will then be able to view an overview of the metrics for all of your calendars, or for a particular calendar of your choice. You can also select the date range you want to see the data for.
If you want to see a more detailed breakdown of this data, go to the “Subscriber Filter” dropdown menu and select a filter. You can choose from the following filters:
- Cable Provider: When a user subscribes to a calendar, they are prompted to enter their zip code and cable provider so CalReply can seed channel ID into their tune-in reminders. The cable provider filter shows you the breakdown of which cable providers users selected when they subscribed (i.e. Time Warner, Directv, Verizon Fios etc.)
- Zip Code: A breakdown of zip codes that users entered to subscribe.
- Calendar: A breakdown of subscriber numbers by individual calendars in your account.
- Country: A breakdown of which countries users subscribed from.
- Campaign: If you appended your URLs with utm_campaign tracking, you will see the number of subscribers attributed to each campaign. Utm_campaign can be used to identify a specific promotion or strategic campaign, for example, dedicated_email_campaign
- Source/Medium: If you appended your URLs with utm_source and utm_medium tracking, you will see the number of subscribers attributed to each source and medium. You can use utm_source to identify the source your subscribers are coming from, like a social media post or a website or in-app button. Utm_medium can be used to identify the medium, such as cost per click or display ad.
- Utm_source: If you appended your URLs with utm_source, you will be able to see which source your subscribers are coming from. For example, paid_facebook or website_button. We highly recommend appending utm_source tracking to all of your URLs, as it is the best and most accurate way to track where your subscribers are coming from.
- Referrals: A breakdown of subscribers based on the http:// header referer field from a referring website. For example, if a user was on the fox.com website and landed on a calendar page from a website button, the referring webiste would be listed as fox.com.
- Device: A breakdown of the devices users used to subscribe, including mobile (iOS), mobile (android), desktop or tablet.
- Tags: If your calendar enables users to select events by team, you will be able to see a breakdown of subscribers based on the team they selected. To view these metrics, choose the calendar in the “Calendar” field at the top and select the “tags” subscriber filter.
Access your Subscriber Data
In addition to tracking how your calendars are performing, you will also be able to export valuable information about your calendar subscribers including email addresses (for users who subscribed via google calendar or where email capture has been enabled), zip code and cable provider. You can export this data at anytime by clicking the “Export to CSV” button and clicking “User Data”.
Your user data can provide valuable insight into the demographics of your users, like the location they are subscribing from and their cable provider. If you have enabled the “email capture” feature, you will also be able to collect email addresses, which you can use to market to your subscribers through other avenues like emails or newsletters.
Acquire Users at a Low Cost Per Acquisition
The major advantage of collecting this information is the fact that you can communicate to your calendar subscribers at a much lower cost per acquisition (CPA) than other advertising methods. For example, we have found that CalReply clients are able to acquire users at a little less than $2 per user (depending on the yearly licensing fee and number of subscribers) while the industry average can be as high as $10 per user.
Not only that, but every user you acquire through CalReply is a consumer that you can communicate to numerous times, over an extended period of time, solidifying the long term value of acquiring users through CalReply.
Using our new Analytics Dashboard, you can track the success of your calendars and gain valuable insight into the demographics and data of your calendar subscribers. So login to your account and try it out today!