Times of India

The Times of India chose ShopReply Calendar Reminders to power ‘Tweet to remember to vote‘ in conjunction with the 2014 election of India. Voters were able to send a tweet to receive a reply containing a calendar reminder relating to the polling day for their city. The Times of India is the largest english language media outlet in India with a daily newspaper circulation of over 3 million copies.

Tweet to remember to vote

India is the world’s largest democracy with a population of 1.2 billion people. Voting takes place across 588 cities over a 6 week period so ensuring that 1.2 billion people know when to vote is a challenging task. Each city is assigned a polling date across 9 days over the 6 weeks. Together with Twitter, The Times of India is used ShopReply Calendar Reminders to enable individuals to tweet ‘@timesofindia <cityname>’ to receive a reply via Twitter where they can add their voting date to their mobile calendar.

For example, if you tweet ‘@Timesofindia Delhi’ you will receive a reply via Twitter where you can add a calendar reminder to your phone which will alert you when to vote on your polling day. 

Try Now!

  1. Open Twitter
  2. Tweet '@timesofindia Delhi'
  3. Swipe down to refresh your notifications 
  4. Click the link in the reply
Full page promotion in The Times of India

Full page promotion in The Times of India

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WGN America chose ShopReply Calendar Reminders to enable audiences to add all episodes of their upcoming hit, Salem to their calendars via a Tweet. Calls-to-action were promoted on television and amplified across Twitter and Facebook.

Try Now!

  1. Open Twitter
  2. Tweet '@WGNA SALEM'
  3. Swipe down to refresh your notifications 
  4. Click the link in the reply

Watch the Salem promo spot

User experience

WGNA Salem Experience

Amplify via Social Media

Broadcasters can promote calendar reminders links by embedding within their social media posts on Twitter and Facebook so that reminders can be captured via TV and via the web.

In the examples below, WGN America have promoted cal.wgn.com/salem on Facebook and Twitter.


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SBS Australia are using ShopReply Calendar Reminders to reengage audience across some of their biggest shows in 2014 including:

  • Giro d'Italia
  • FIFA World Cup Soccer
  • Le Tour De France

Viewers can tweet to add every stage of the 2014 Giro d'Italia to their mobile calendars. Later in the year Tour De France and the FIFA World Cup will be activated with ShopReply Calendar Reminders.

Try the Giro d'Italia reminder now!

  1. Open Twitter
  2. Tweet '@SBSTV GIRO'
  3. Swipe down to refresh your notifications 
  4. Click the link in the reply
  5. Click 'Add to Calendar'

Amplify via Social Media

SBS promoted calendar reminder links within their social media posts on Twitter and Facebook in addition to television.