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Drive More Tune-In


Enable viewers to subscribe to TV show and event calendar reminders with a Tweet or a Click. 
Remotely manage viewer calendars once subscribed.

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Drive More Tune-In


Enable viewers to subscribe to TV show and event calendar reminders with a Tweet or a Click. 
Remotely manage viewer calendars once subscribed.

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used by major media and sporting organisations around the globe

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What are CalReply Calendar Reminders?

CalReply Calendar Reminders enable TV networks to drive real-time engagement and ratings by enabling audiences to set calendar reminders in their smartphones by sending a Tweet. Television audiences are prompted to send a 'Tweet' to add a show to their mobile calendar. 

Viewers that have added a show to their calendar receive a reminder alert 15 minutes before the show begins.

The TV network can then remotely manage viewer calendars via the CalReply dashboard.

Want to try it? Tweet @WGNA SALEM then refresh your notifications page and click the link in the reply Tweet.

WGNA Salem

Remind millions of viewers to watch TV, 15 minutes before your show airs

Drive real-time audience engagement at scale. Viewers are reminded to watch your show via a calendar reminder 15 minutes before it airs. 

How it Works

Broadcasters add a Calendar Reminder overlay to their show promotions to activate TV programming and commercials so that viewers can set tune-in reminders while they watch. Viewers just have to send a Tweet to receive an instant Twitter reply notification with a link to add the show to their calendar. 

3 easy steps

  1. Send a Tweet to the handle on screen e.g. Tweet '@WGNA SALEM'
  2. CalReply automatically replies with a Twitter reply notification and calendar link
  3. Click Add to Calendar to add all episodes of the show to your mobile calendar


User experience


Every Episode

Add every episode to your calendar

Enable viewers to add all the shows for an entire series or sporting schedule to their mobile calendar instantly. Viewers will be reminded to watch each episode 15 minutes before it airs for the duration of the season. CalReply Calendar Reminders significantly increases return on investment from on-air promotions.

 

Channel Identification

No two cable networks have the same channel numbers. CNN on Verizon FIOS is on a different channel number to CNN on Time Warner Cable. Calendar Reminders can help your audiences identify what channel to tune into.

Calendar pages automatically identify the location and cable network of your viewers and automatically populates reminder notifications with the channel number to tune into.

When viewers are reminded to tune in, the reminder notification contains the channel number.

Reminder Notification
 
Team Selector

Team Selector

Calendar pages can be customised to the unique requirements of your shows. For sporting broadcasts, the widget can contain a drop down menu that allows viewers to add the entire schedule or only the events of their favourite team.

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A New Advertising Unit for broadcasters


More inventory, more engagement.

A New Advertising Unit for broadcasters


More inventory, more engagement.

Monetize the Second Screen

Branded Pages

Branded Pages

Calendar pages and reminder notifications can be branded with sponsorship logos and advertising providing broadcasters with a new advertising unit that can be packaged as added value, or sold to show sponsors to generate incremental advertising revenue. 

In the example to the right the television advertiser, SKODA is also the sponsor of the calendar reply. 

 
Branded Reminder

Branded Reminders

Every time a notification appears on a viewers phone, they are reminded of your brand.

Shows generally have millions of fans offering brands opportunities to reach large, targeted and relevant audiences at scale.

In the example to the left, the reminder is branded by SKODA.

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Drive App Downloads


Use calendar reply pages to link viewers to apps that are relevant to the shows they are watching

Drive App Downloads


Use calendar reply pages to link viewers to apps that are relevant to the shows they are watching

App Downloads

1-Click away from the app store

App downloads are just one click away for the calendar reply page.

Networks can integrate app download call-to-actions within reply pages to drive engagement across their mobile app strategy.

Calendar reply pages are the perfect location to promote second screen apps that are related to the network broadcaster or the show itself.